We’ve reviewed the top ten markets for 2018, and secondary markets are being favored over primary markets. Los Angeles and Boston are the only primary markets in the top ten of the PwC and Urban Land Institute Survey, “Emerging Trends in Real Estate.” Why? There are two possible reasons. One, investors are stepping back to see how the supply-constrained gateway markets deal with new supply and its effect on asset pricing. Or two, there is so much capital available that investors have started to look at additional markets with a sufficient risk/return profile.

Whether you’re an investor looking to move into new markets, or currently own and operate assets in these markets, we’ve pulled market data, and analyzed paid and organic competitiveness to help you come out on top. Download our market-specific datagraphs to take a deeper look at the demographic and economic changes that you should take into account as you operationalize your marketing plan for 2018.

Top 10 Markets to Watch in 2018

Seattle (#1)

Population: 3.05 million
Growth in Millennials in 5 years: 17.2%

Austin (#2)

Population: 2.18 million
Growth in Millennials in 5 years: 20.3%

Salt Lake City (#3)

Population: 1.22 million
Growth in Millennials in 5 years: 8.7%

Raleigh/Durham (#4)

Population: 2.65 million
Growth in Millennials in 5 years: 15.4%

Dallas/Fort Worth (#5)

Population: 7.53 million
Growth in Millennials in 5 years: 10.9%

Fort Lauderdale (#6)

Population: 1.98 million
Growth in Millennials in 5 years: 12.4%

Los Angeles (#7)

Population: 10.2 million
Growth in Millennials in 5 years: 4.6%

San Jose (#8)

Population: 1.99 million
Growth in Millennials in 5 years: 9.4%

Nashville (#9)

Population: 1.94 million
Growth in Millennials in 5 years: 11.1%

Boston (#10)

Population: 4.85 million
Growth in Millennials in 5 years: 2.7%