
Senior Living State of the Industry | H1 2022
We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your communities are in specific metros, meaning you need data that represents the metros where you’re actually marketing in order to make data-informed decisions.
Good news: We have you covered where marketing data meets metro-specific data. That’s why we dug into the data to develop metro-specific cheat sheets to understand what’s happening in 14 major metros across the United States.
Explore the red states in the interactive map below to learn more about the rent, occupancy, and inventory, and of course, marketing benchmarks by metro.
Want a sneak peak? Good. You’ll get metro-specific marketing benchmarks for everything from organic sessions, to ad sessions, to average digital advertising spend, measured as averages by community. Check out this Atlanta-specific example below:
Market for Your Metro
Marketing isn’t one size fits all, and we’re here to bring smart tech to your marketing, so you can adjust your tactics to build trust with more qualified decision ready seniors, in any metro. Schedule a demo to learn more about the G5 + LL approach to senior living marketing.
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Thank You for Your Interest
We will be in contact soon and look forward to learning more about you and your company. Based on your marketing challenges, we’ll discuss increasing visibility into your analytics and how to generate more and better leads so you can achieve your marketing goals.
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Enjoy! We’ll be in touch very soon.