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Firing On All Reputation Cylinders Your first impression is critical! You might think of this as the moment a prospect walks through your front door. But in fact, the first impression was already made online.Your online reputation essentially defines this critical first impression. And how do you build and maintain a positive, memorable reputation? With […]

Rents are softening, new-lease traffic has slowed, new construction is heading for lease-up AND expenses are soaring…multifamily marketers are between a rock and a hard place. Do I spend more money or less? Where do I spend the budget I have? What marketing tactics are actually delivering me prospects who become residents? How can I […]