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When was the last time you looked for an online review, or a testimonial to buy something as simple as a shower caddy? Last week? This morning?  Senior living is clearly an emotionally weighty decision, but if consumers, like you and I, are reading reviews for toothpaste, shower caddies, and just about everything else that […]

Is your website foundationally a house of cards? Between massive changes in data privacy, website accessibility, and Google’s Core Vitals update, your website page speed just became a fundamental piece of your marketing strategy (if it wasn’t already). Craig Branstad, G5 Solutions Engineer, joined clients Danielle Vance and Meg Harper of Jaybird Senior Living for […]

Have you ever visited a company’s website, only to think “Man…this looks like it was designed around the same time I made my middle school myspace page with blinking stars and rainbow background.” Just us? coolcoolcool.  You don’t want this to be your “dazzling” first impression.  We know that you DO want to start thinking […]

The digital search for a new apartment begins the moment a researching renter types into a search engine “one-bedroom apartments near XYZ park.” Then a renter clicks on a search result, or a digital advertisement, and ends up on your website. From there, it’s your website’s job to lead them on their journey to renting […]

We know, Labor Day feels like last weekend, and talking about 2022 feels…early. Our brains are still processing that somehow 2020 ended? And now somehow 2021 is almost over, too?! This has made many of us, marketers included, ask existential questions like, “what is time?!” So, if you just got your first pumpkin spice latte […]