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According to color researchers, when users leave a website — to never return (bye, Felicia) — it’s due to poor color choices and bad design choices 52% of the time. That’s huge! And while going through ROY G. BIV may seem pretty elementary, it’s important to anticipate and understand reactions that prospects may have to […]

Our eyes can be a pretty bossy sense, and sway our judgment. This means, designers hold the power to use typography and photography to grab attention and guide researching renters and seniors on their path to conversion. Read on to learn the basics of the visual side of branding. Typography Did you ever write coded […]

Back in the day, aka 2019, your property or community would be competing against other properties or communities. Seems straightforward, what changed? As all of our lives are increasingly online, and increasingly digitally-distracted, your property or community isn’t just competing to stand out against other similar businesses. Now you’re competing for attention against everything else: […]

As marketers, we’re often thought of as the company megaphone, meaning that we want our message to connect with as many in-market people as possible. But, sometimes in order to reach a wider audience getting louder isn’t the only option, or even the best one. Let’s think about branding and user experience (UX) as they […]

Data is one of the most powerful resources we have as marketers, but making data approachable, understandable, and actionable is a challenge. We all know the struggle of Excel or Google-sheet-induced-overwhelm. And, we also know how the benefits of those “a-ha!” data moments can lead to transformational change in how you use data in your […]