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Complex data can sometimes feel unapproachable, but it doesn’t need to be either hands off, over our head, or get-me-outta-here boring. As you know, data has the power to unlock incredible insights for your marketing, and who better to break it down than G5’s own wicked smart data scientist, Marjean Pobuda. She unpacks how data […]

We can probably agree that collecting data that sits in the cloud, and is never used in a meaningful way, isn’t valuable to your marketing insights. It’s perhaps verging on a digital Beanie Baby collection. We can also probably agree that the amount of data we all have access to is vast, and if we’re […]

The fastest thing in the world list usually looks something like: cheetahs (duh), the world’s fastest rapper (up for debate), bullet trains, and how fast our cell phone does NOT charge. Now, if you asked a marketer to make a list of really quickly approaching things, it might look more like this: “the amount of […]