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We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

This month a year ago our collective world was turned upside down. Things that hadn’t seemed “risky” before — going to the grocery store, having a dinner party, or exercising at the gym — were suddenly fraught with questions. How many people? How far apart? Indoors or out? The ongoing impacts of the pandemic cross […]

We touched base with three G5 clients to pick their brains about customer-focused online experiences and digital marketing trends that have been successful in marketing to multifamily, self storage, and senior living. Here are the top three marketing tactics that have increased customer engagement and enhanced the online experience.  Social Strategy When it comes to […]

Closures, openings, re-openings, new information, science, pandemic best-practices…we’ve been navigating quickly shifting unknowns for a year. One thing is for sure, by nimbly changing marketing tactics your team has increased it’s marketing agility, which is helpful when aligning your marketing strategy with new digital marketing trends. In our latest chapter of the G5 MarTech Report, […]

It can be hard to know where to begin something new, and sometimes starting a new marketing tactic can feel daunting. There is so much to learn, and as a marketer, you know you want to advertise with intention. Building a baseline vocabulary of digital advertising terms like keywords, impressions, and clicks will help you […]