Stay ahead of the market with our industry updates.

The fight against COVID-19 has lasted nearly a year, and while there is some light at the end of the tunnel, it isn’t quite over, yet. Thankfully, senior living and other long-term care communities are first in line for the COVID-19 vaccines. In the meantime, we wanted to share five communication tips to assist your […]

We’re all seeking a sense of certainty and normalcy after last year. While we don’t have a crystal ball, and can’t say exactly what the future holds, we can share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As consumers navigated a slew of uncertain scenarios in 2020, we began […]

First, some good news! We can all use a little more positive pandemic-related-news, and there is some — hooray for scientists, research, and vaccines! Healthcare workers and vulnerable populations are leading the way through the first vaccination-stage, which will carry us to our next normal. This is as close as we will get to a […]

We are craving a dependable North Star to shoot for after last year. Unfortunately, we didn’t learn how to read tea leaves during the ongoing quarantine, so we don’t know quite what the future holds. Fortunately, we are here to share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As […]

We hear it time and again, “New Year, New You.” You don’t need a totally new you, but maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]