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Your sales team is often bogged-down with repetitive questions: availability, community amenities, tours, and COVID precautions. While there are many ways to handle these inquiries, a Virtual Sales Assistant (VSA) is a valuable solution. Let’s dive into what a VSA is, what they do, and the benefits of adding one to your senior living community’s […]

What have you bought online in the past few months? Many of us have turned to e-commerce to deliver either to our doorstep — or allow us to pick up curbside — any items we need. And we’re sure you’ve noticed, some online shopping experiences are better than others. Think of Amazon or Netflix, with […]

Does digital advertising ever feel like Harry Potter got a hold of your company’s ad campaign? After all, it’s pretty magical. Fear not! You don’t need to go all the way to Hogwarts to understand digital advertising, we’ve got you covered at G5. Let’s begin by demystifying Facebook advertising. We’ll unpack why you should use […]

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

It seems like everything has changed, because — it many ways — it has. While we seem to be past the we-learned-to-bake-banana-bread phase of the pandemic, and sincerely hope we are beyond the hoard-all-the-toilet-paper stage, there is no doubt that COVID-19 is a market (and life) disruptor. It presents opportunities for companies to engage with […]

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]