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What’s the difference between SEO & SEM?
Posted September 24, 2020 by G5SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line. What is SEO? According to Moz, […]
5 Self Storage Marketing FAQs You Don’t Want to Miss
Posted September 14, 2020 by G5Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020. 1. What is Google My Business and how […]
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The Untold Story of Multifamily Leasing Season
Posted September 9, 2020 by G5The first rule in any business: know your customer. Understanding how and when renters search is essential to convert website traffic into leases. It allows marketers to align digital advertising spend to time periods where it will have the greatest impact on a renter’s journey. Multi-touch attribution allows us to understand a nuanced story of […]
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