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A business tip as old as time: know your customer. Senior living operators need to know seniors and their families. This means unpacking the data-driven ins and outs of when, where, and how they engage with your brand. Multi-touch attribution allows us to understand a nuanced story of leasing season, and how it varies by […]

We covered nine basics of Search Engine Optimization or SEO. So, we know you understand the unbeatable value of organic search (did someone say free website traffic!?). Let’s dig a little deeper into the basics of keywords: what they are, why they matter, and different strategies you can use to select the right keywords for […]

The golden rule of reputation management is simple: respond to every review, both positive and negative. Your reputation is valuable, and one negative online review can drive away 30 potential leads. But before you begin responding to reviews, it’s smart to develop a streamlined reputation management strategy. Thus ensuring that all team members know exactly […]

Search engine optimization, or SEO, is the foundation of a successful marketing strategy. The good and bad news about SEO is: algorithms continue to change and to keep up so does our SEO strategy. Long story short, constant changes mean we can always improve in this area.  SEO drives organic website traffic, is tailored to […]