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With dozens of touchpoints along today’s online buyer’s journey, marketers are not at a loss for data. But, keeping up with the vast amount of data available through digital marketing channels can be daunting. The true challenge is turning data into actionable insights that inform decisions and lead to better results. In today’s fast-paced business […]

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

We are three months into the COVID-19 global pandemic and we all know firsthand just how quickly and dramatically everyday life and normal business routines were forced to change. Nearly overnight, restaurants adapted to carry-out service only and the once-booming travel industry ground to a standstill. Without a doubt, industries hit hardest — particularly travel, […]

We recently posted a statement on our social media channels titled “G5 Believes.” In this message, we stated that we believe it’s time to influence positive change, that everyone deserves the right to feel safe, and to be treated equally. We all have a responsibility to eliminate mistreatment and racial injustice and replace it with […]