Stay ahead of the market with our industry updates.

As a seasoned multifamily pro, you know that leasing season runs May through September. Marketers ramp up their advertising efforts to catch the wave of new renters in the summer months. Like clockwork, you know what to expect.  Leasing Seasons Vary by Market In our 1H 2020 Multifamily State of the Industry report, we took […]

Take your knowledge of the self storage industry to the next level with G5’s newest State of the Industry Report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them.  Here’s a chapter-by-chapter look at what […]

Sales and marketing leaders share results, best practices to help senior living during uncertain times Leads and new move-ins dropped more than 30% in senior living during the month of March 2020, according to a new report by G5. An informal, anonymous survey of G5 clients collected responses covering more than 344 properties across the […]

The Internet is not only a critical source of information; it is also a place for people to conduct business and connect with others. It’s time for businesses to ensure their websites are up-to-date with the latest website accessibility best practices. Today, there are 7.6 million Americans who have a visual impairment. When websites aren’t […]

With COVID-19 at the forefront of every multifamily owner’s and operator’s mind, it is essential to monitor the rapidly changing economic conditions and understand the role marketing plays in helping you overcome the challenges ahead. G5’s latest Multifamily State of the Industry Report dives into the challenges facing the industry and how digital marketing can […]

At the start of 2020, the self storage market was not without a number of challenges. Oversupply, consolidation, and rising advertising costs continued to plague the industry. With rising vacancy rates, many operators turned to short-term fixes, like free rent and deep discounts, to attract new renters.  In what seemed like an instant, our nation […]