Stay ahead of the market with our industry updates.

It’s no secret that Google loves a good update – in 2018 they reported 3,234 changes to their search algorithms alone. Put into context, that’s an average of nine per day! And while that’s great news for end-users seeking the most relevant and up-to-date information for their queries, as marketers, it can be hard to […]

On March 28, 2019, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook, stating that its advertising practices violate the Fair Housing Act (FHA). HUD asserted that Facebook violated the FHA by “encouraging, enabling, and causing” housing discrimination through its advertising platform. The FHA and similar state and local laws prohibit […]

In the past, senior living was viewed as a last-minute decision for families when their loved ones could no longer care for themselves at home. This has skewed the perception of senior living as a necessity rather than a lifestyle choice. Today though, many communities offer more than extended personal care, from a social community […]

Implementing new technologies in any industry takes hard work – both from management and employees throughout the company. Management puts a lot of time and energy into researching and planning which technologies to incorporate when. But in order to successfully integrate a new technology, you need to have buy-in from your team. Even the most […]

Widely viewed as one of the best investments in commercial real estate, the self storage industry continues to grow – and that means more competition across the board. With street rates decreasing in nearly 75% of the top metros year-over-year according to the September 2019 Yardi Matrix National Self Storage Report, having a digital marketing […]

If you’ve been following G5 long, you’ve probably heard us talk about the importance of “data-driven design,” but what does that phrase actually mean? For us, it means that all our website designs are informed by data. We do this to ensure a strong user experience and frictionless path to conversion. While many websites lean […]

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

As marketers, we’re often asked to spend less and do more. But that’s not realistic if you plan to only stick with the same ol’ manual processes and technologies – you need automation. G5 Lead Insights offers real estate marketers in the multifamily, self storage, and senior living industries the ideal solution for optimizing digital […]

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

Display ads are often considered an awareness generation tactic, but that’s changing with the emergence of Google responsive display ads – just ask G5 multifamily client Mission Rock Residential. Like most multifamily operators, Mission Rock’s goal was  to attract and engage new renters during the slower leasing months. G5 advised Mission Rock to diversify its […]