Stay ahead of the market with our industry updates.

In November, Moz – an industry leader in SEO, inbound marketing, link building, and content marketing – published its 2018 survey and report of Local Search Ranking Factors. In it they provide expert-level analysis of the latest trends shaping digital marketing. The 2018 Local Search Ranking Factors report covers local pack (or finder ranking) factors, […]

The rise of mobile has revolutionized how people search, learn, make decisions, and buy self storage services. Our digitally empowered consumer force now expects to be served and assisted by brands with relevant, immediate, and hyper-personalized information. Google calls this “the age of assistance,” and it is considered the new battleground for how self storage […]

If you want to convert more leads into leases, your senior living sales team needs to be trained on how to handle objections from potential residents and their families. The hope is that the majority of objections or concerns can be mitigated with excellent customer service, a follow-up process that adds value, and lead nurturing. […]

Artificial Intelligence (AI) is a machine’s ability to perform the high-level functions that we typically associate with human minds – that includes visual perception, speech recognition, problem solving, interacting with surroundings, and creative thought. AI is made up of two branches, machine learning and deep learning. These enable machines to employ algorithms that analyze massive […]

Customer service is crucial to self storage operational success – from attracting new customers to increasing revenue and reducing churn. One of the most effective ways to improve your customer service strategy is to invest in a customer relationship management (CRM) software. What can a CRM do for your self storage facilities? CRM systems automate […]

On-page SEO does more than help renters find your website. When done correctly, it can also improve your lead quality by enhancing your digital foundation, making sure the right audience finds you during their search process. How to Optimize On-Page Ranking Factors The right content and keywords are a good place to start if you […]

Your marketing strategy starts with a holistic understanding of the latest self storage investment opportunities and market trends. G5’s newest Self Storage State of the Industry Report reviews data and insights from the first half of 2019. This comprehensive overview focuses on market trends and what influences industry-specific supply and demand, construction starts, key markets […]

Senior living markets are shifting and you need to be prepared for the changes ahead. In the newly released Senior Living State of the Industry report by G5, we cover everything you need to know to be successful in 2019. From market trends to the emerging digital landscape, we provide you a comprehensive overview of […]

Start the year on the right track with G5’s newest Multifamily State of the Industry report. This comprehensive industry overview focuses on market trends – the factors influencing supply and demand, construction starts, and what is driving the industry. The report also details current obstacles to multifamily policy, multifamily search and digital advertising trends, and […]

Four modern technological advancements have reshaped the world, human connectivity, globalization, and consumerism. Major trends tend to rise in 10-year cycles, with a decade of focus and a burst of creativity and advancement. From the personal computer, internet, and mobile devices to artificial intelligence, the last 40 years have seen incredible shifts in new technology. […]