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Marketing is an exercise in switching from left-brain thinking to right-brain thinking. And it can be exhausting. One minute, you are digging through spreadsheets, budgets, and campaign ROI. The next minute, you are thinking through the design of a new brochure or website. By the time you sit down with a designer to map out […]

Ask any marketer and they’ll tell you: content production takes time. And you expect to see a return on that investment. But to be successful marketing your content, you can’t just set it and forget it. Content Marketing Institute analyzed the traffic of its clients for a six-month period and found that 50% came from […]

The senior living industry — and industry marketers — must be sensitive to the decision process seniors and their loved ones take before moving into a community. This process is highly personal, intimate, and reliant on a prospective resident’s individual health and emotional journey. In order to connect with that process, and each individual’s unique […]

The number one reason why residents leave is the perceived value for rent paid. This is more than just the dollar amount paid — this requires positive interactions with community personnel and feeling a sense of community. Read on to learn how you can improve resident retention. Best Practices: A Guide to Understand Value-Add Strategies […]

G5’s in-house creative agency innovates brand experiences that perform across the entire customer journey exclusively for property management real estate marketing BEND, Ore.–(BUSINESS WIRE)–G5, with 13 years of dedicated focus building out front-end property management digital marketing solutions, is again disrupting the marketplace with G5 Studio. Real estate property managers no longer have to choose between […]

G5’s Self Storage State of the Industry Report for the first half of 2018 is now available to download. The report is a comprehensive overview of economic outlook, current industry policies, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with innovative digital advertising channels. Report Recap: […]