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Earlier this month, Google introduced several of their latest innovations for marketers at Google Marketing Live. We were there to capture the big reveal and have a run-down for how the new products and programs will work for real estate marketers. The surface-level changes for Google are powerful, if subtle: Google AdWords is now Google […]

The journey from research to moving into a senior living community is highly personal, and can also be a sensitive process for both the resident and their loved ones. For this reason, the majority of new residents are either moving to a community in their own area, or to be closer to family members or […]

It’s no longer enough to be online, with an informative website and a handful of third-party pages on review sites or social media. That’s the bare minimum that every business, across all industries, completes. If you want to break through the noise of your competitor’s online presence, you need an action-oriented online portfolio that is […]

Chances are, the majority of your customers are either new or established members of your community, rather than transients just passing through the area with a need to store their belongings somewhere, anywhere. As both supply and demand for self storage increases, now is the time to differentiate your company from competitors, like the local REITs, […]

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Shopping for a senior living community is a highly unique and sensitive process. Each prospect and their loved ones come to you with their own personal history, experiences, needs, wants, and, most importantly, fears and concerns. The sales and marketing process continues to be more and more challenging as digital communication methods evolve with changing […]

Whether you’re opening another location or starting a new Self Storage business, there are a seemingly endless number of essential steps you need to take before you can open your doors. Don’t let this stress you out; just take it one step at a time. Once you’ve tackled the essentials, like understanding growth potential, start-up […]