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Integrated marketing means taking all your marketing efforts and coordinating them so everything you do aligns with your goals, message, and theme to meet your audience wherever they are.

It’s more important than ever for your website to excel in two areas: providing quality information to develop customer relationships, and ensuring that you’re highly visible in search results in order to draw in potential clients

It’s time to scrap the idea that Digital Advertising and SEO are separate.

Every piece of your digital marketing strategy relies on understanding and cultivating your audience, specifically the different target personas.

For a dynamic, SEO-friendly website and online marketing presence, video content has become crucial.

Good website navigation tells readers exactly what they can find and how to get there, and avoids cluttering things up with too much information.

Now that 2017 is here, it’s time to think about what those New Year’s resolutions might be. Instead of making a huge list of all the things you should start doing in 2017, here are the three big ones we think you should focus on to get the ball rolling.