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Avoid HiPPO Attacks with Data-Driven Design

Posted December 16, 2015 by G5

If you approached your website design like many organizations today, there’s a good chance you based your decisions less on facts and more on the instincts of the HiPPO.

What You Need to Know about Yahoo’s Partnerships with Both Microsoft and Now Google

Posted December 2, 2015 by G5

Yahoo and Microsoft originally formed a partnership in 2009 in an effort to reduce Google’s search stronghold in the United States market: 65% of US search market share at the time.

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