Student Housing Marketing Insight
Do you know where you are getting the best return on your marketing dollars? Today it’s about more than just bringing in leads. You need to know that you are spending on the right message and developing the most effective online presence. G5’s Insight Suite provides data on how well each of your student housing properties is performing, giving you the marketing analysis needed to maximize your investment. Additionally, you can compare your performance against industry benchmarks.
G5’s Insight Suite includes:
- Reporting. Each property in your student housing portfolio will have a variety of reports for analysis. You can use these reports to identify what campaigns are successful and what campaigns could be improved upon.
- Call Tracking & Analytics. Through toll-free numbers you will be able to track how well specific on- and offline marketing campaigns are performing.
- Marketing Performance Analysis. Through performance analysis you can determine how far in advance you need to start advertising to fill turned units by discovering which marketing channels and/or campaigns convert the most prospects.
- Target Resident Profile. Uncover which students stay at your property the longest and through lead source analysis, identify and target the “ideal” resident who provides the most value.
- Industry and Local Market Benchmarks. Utilize location-based industry benchmarks, developed from almost a decade of marketing data, to determine how your student housing properties measure up.
- Client Performance Management. Receive strategic input, best practices and the benefit of working with a dedicated, collaborative partner to meet your marketing goals.
- Lead-to-Lease Tracking. Through seamless integrations, track your student housing prospects from lead-to-lease.