Webinars for Senior Living


Manage Your Online ReputationOn-Demand Webinar: 5 Steps to Successfully Manage Your Online Reputation

How do you regain control of the online conversation and harness the power of digital word-of-mouth to increase leads, move-ins and revenue? This webinar provides you with the information you need to ensure you’re set up for success.
View the “5 Steps to Successfully Manage Your Online Reputation” webinar now.


Search Shakeup WebinarOn-Demand Webinar: Search Shake-up – How Social Search is Changing the Game in Senior Living

Google+ is showing posts and reviews in search results now, and serving up ads based on your interests. Facebook just announced Graph Search, and Bing is serving up five times more Facebook results. In this free webinar, learn what these changes mean for senior living search and how you can maximize your presence in social search.
View the “Search Shake-up: How Social Search is Changing the Game in Senior Living” webinar now.


Is Mobile Driving Move-Ins for Senior Housing WebinarOn-Demand Webinar: Mobile Findings – Is Mobile Driving Move-Ins for Senior Housing?

G5 senior living clients have seen traffic from mobile devices more than double in the last year alone. If you want to land more leads and move-ins online, you can’t ignore mobile Web devices. In this webinar G5 presents recent data revealing senior living mobile trends, including major shifts in mobile traffic, lead generation, visitor behavior and conversion rates. You’ll learn you how you can take advantage of mobile devices to land more leads and, ultimately, move-ins.
View the “Mobile Findings: Is Mobile Driving Move-Ins for Senior Housing?” webinar now.


Getting Found WebinarOn-Demand Webinar: Getting Found – How Google’s Recent Changes are Changing Senior Living Search

Google is constantly evolving. The search giant has added a bevy of game-changing features in the realm of mobile, video, ad tracking, keywords and more. In this webinar, you’ll learn how you can take advantage of the changes to keep traffic moving and maximize lead generation for your Senior Living websites.
View the “Getting Found: How Google’s Recent Changes are Changing Senior Living Search “ webinar now.


Wow Prospects WebinarOn-Demand Webinar: How to “Wow” Boomers Online

In this webinar, we explore the prospective baby boomer’s digital experience—from the time they’re searching for your community to the moment they decide to write a review. Learn how to get found by the right prospects on the Web, how to ensure the digital experience is flawless on any device, how to maximize conversions and retention and how to take ownership of your online reputation.
View the “How to “Wow” Boomers Online” webinar now.


Website is not Performing WebinarOn-Demand Webinar: 3 Signs Your Senior Living Website Isn’t Performing

How do you ensure your website is doing its job? Are you successfully enticing prospective residents to take a tour, while delighting your existing residents with functionality and ease of use? Join us for the on-demand webinar to learn how often you should redesign your property websites, best practices for capturing leads, the right way to drive more traffic to your community websites, and why you should consider responsive design for your next website.

View the “3 Signs Your Senior Living Website Isn’t Performing” webinar now.


Reputation Manager WebinarOn-Demand Webinar: How to Manage Your Online Reputation (Demo of G5 Reputation Manager)

Did you know that your properties’ online reputation is critical to your website traffic, occupancy rates and bottom line business performance? Watch this on-demand webinar to learn how to track ratings and reviews, benchmark and track your reputation score, identify and manage incidents that require a timely response, and solicit reviews from advocates to boost your online reputation.

View the “How to Manage Your Online Reputation (Demo of G5 Reputation Manager)” webinar now.


User intent on the mobile web webinar

On-Demand Webinar: The Importance of Senior Living User Intent on the Mobile Web

If the family of a senior or a senior searches online for a community using a mobile phone, will they find yours? And if they do, can they easily find the information they need? If your competition is better at providing immediate, relevant answers to mobile users, then you’ve just lost a potential move-in. Watch this webinar to learn about best practices and principles for building a mobile website that brings you more leads and helps you convert more leads into move-ins.

View the “The Importance of Senior Living User Intent on the Mobile Web” webinar now.


Designing a Senior Living website webinarOn-Demand Webinar: Designing a Senior Living Website that Drives Leads

If your website isn’t performing, you could be missing out on a 20-percent increase in new move-ins. This webinar focuses on one of the three key elements of website performance: website design. You’ll learn about the most important design elements you need to watch for when optimizing your website to drive more traffic, more qualified leads and more move-ins.

View the “Designing a Senior Living Website that Drives Leads” webinar now.


Online presence webinarOn-Demand Webinar: Increase Move-ins with Your Online Presence

Are your prospective residents finding you online? How do you know you’re driving the kind of website traffic that converts to qualified leads? Your website’s online presence is critical to your bottom line business performance. In this webinar, G5 experts will share insight on building an online presence that captures high quality leads and drives more leases for your properties.

View the “Increase Move-ins with Your Online Presence” webinar now.


Measuring your marketing performance webinarOn-Demand Webinar: Measuring Your Senior Living Marketing Performance

Is your website your biggest generator of highly qualified leads? How do you know if your website is performing at optimal levels? Tracking online and offline performance can help you reduce your marketing spend and maximize your return on investment, but not all data is useful. In this webinar, G5 experts will share insight on how to measure the performance of your online and offline marketing efforts, what data you should track and what you can ignore, and how to optimize to the sources with the greatest return.

View the “Measuring Your Senior Living Marketing Performance” webinar now.


Four things you didn't know but should webinarOn-Demand Webinar: Mobile Search and Senior Living – 4 Things You Didn’t Know (But Should)

Your website may be optimized for search, but is it optimized for mobile search? If not, you’re missing out on capturing prospective residents who are looking for you. In this webinar, our Mobile SEO Strategist will share insight on capturing more leases through mobile search. You will learn how mobile search impacts your bottom line, what makes mobile search unique, how to optimize your website for mobile and preparing for the future: what’s coming next.

View the “Mobile Search and Senior Living – 4 Things You Didn’t Know (But Should)” webinar now.


Surprising changes webinarOn-Demand Webinar: 2011′s Surprising Changes Affecting 2012 Senior Living Marketing Plans

This webinar reviews significant, game-changing developments that appeared on the scene in 2011, and how Senior Living marketers can capitalize on these changes to drive more leads and move-ins in 2012. You will learn major shifts in the search, social and mobile landscape, what those changes mean for Senior Living marketers, and what you should incorporate into your 2012 plan.

View the “2011′s Surprising Changes Affecting 2012 Senior Living Marketing Plans” webinar now.


Five most powerful tools webinarOn-Demand Webinar: The 5 Most Powerful Tools for Reaching Prospective Residents Online

Mobile, social media and search marketing have exploded, and the online advertising landscape is sprouting new opportunities at a head-spinning pace. Some of those opportunities are more powerful and cost-effective than others. How do you know which ones will have the biggest impact on your bottom line? Watch this free webinar reviewing the best (and worst) online advertising opportunities for Multifamily Housing marketers, and harnessing the most powerful online advertising tools to reach prospective residents on the Web.

View the “The 5 Most Powerful Tools for Reaching Prospective Residents Online” webinar now.


Google and Google plus webinarOn-Demand Webinar: How to Boost Your Presence in  Google Searches

Have you optimized your Google+ Local and Google+ pages for your Senior Living communities yet? (Or perhaps more importantly – do you understand why you should?) Google has made some significant changes in the last year that are increasing the impact of ratings, reviews and reputation in search engine results. Most of these changes are specifically related to Google+ Local and Google+. Watch this webinar to review these important changes, and take away some best practices you can implement right away to manage your Google presence, boosting both the quantity and quality of your online leads.

View the “How to Boost Your Presence in Google Searches” webinar now.


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