Insight for Multifamily
It’s not enough to simply bring in leads anymore. You need to know that you’re optimizing your spend with the most effective message and online presence. G5’s Insight Suite measures the marketing performance for each property within a portfolio, giving you the data you need to maximize your investment as well as analyze and segment your performance against industry benchmarks.
G5’s Insight Suite includes:
- Reporting. Access a variety of reports for each property in your portfolio, and compare data across your portfolio to determine what is successful and what needs to be changed.
- Call Tracking & Analytics. Gain visibility into the efficacy of your on- and offline marketing campaigns with toll-free numbers that are tied to specific marketing campaigns.
- Marketing Performance Analysis. Determine which marketing campaigns and/or channels best convert prospects to leads and how far in advance you need to start advertising to fill turned units.
- Target Resident Profile. Through lead source analysis, find out which residents stay the longest, and what lease terms are most favorable. Identify and target the “ideal” resident who provides the most value.
- Industry and Local Market Benchmarks. Compare your marketing performance against industry benchmarks, compiled from nearly a decade of location-based marketing data.
- Client Performance Management. Work with a collaborative and dedicated partner who helps you meet stated marketing goals and provides you with the best practices and strategic input.
- Lead-to-Lease Tracking. Track your prospects from lead-to-lease through seamless integrations.