Recent advances in technology have residents today truly calling the shots. The explosion of social media, portability (and affordability) of mobile devices, and an increasing number of platforms to consume and contribute reviews have propelled the resident to the throne of a new marketing dynasty. Today, when looking for a property prospects have a greater knowledge than ever before — and they are using it to swing the balance of power in their favor.
With a few clicks, potential residents may find all the information they need to make a decision about your property without having a tangible, sensory experience. It is because of this new shift in power that you must “wow” residents from their very first exposure to your company to the very last, and at every touchpoint in between.
With the G5 Digital Experience Management (DXM) Platform, owners and operators of Multifamily properties can put the right resident in the right property to maximize profitability. G5 helps thousands of multifamily properties turn residents into brand advocates by delivering amazing experiences at every digital touchpoint.
The G5 DXM Platform allows Multifamily owners and operators to: