A few years ago, the “digital experience” meant having a website. But in today’s reality, the consumer uses on average at least two digital devices in pursuit of a single goal and expects all touchpoints to be in sync. And that expectation will only grow. Quickly. By 2015, the consumer will use on average more than six digital devices. Bottom line: successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the entire customer journey — from prospect to applicant, from applicant to renter, from renter to advocate.
You need to ensure that you effectively manage the entire digital experience. You need to create, deliver, measure, and optimize exceptional experiences at every digital touchpoint to ensure prospects are becoming valued renters and renters are becoming your brand advocates.
Your customers — prospective and current — now want a richer, more satisfying relationship. They need to be “wowed” from their very first exposure to your property to the very last, and at every touchpoint in between.
That is how you inspire advocacy, where your customers are recommending your property to other people in their social sphere. In effect, your customers are becoming your digital sales force when they post positive reviews and advocate your business online — and this drives greater demand for your property. And greater demand enables you to raise rents and revenue without adversely affecting occupancy.
G5 is the leading provider of Digital Experience Management (DXM) software and services for the property management sector. From G5’s beginnings in local search marketing, our guiding purpose has been to help businesses navigate an ever-changing digital landscape. And today we’re helping thousands of properties turn renters into brand advocates by delivering amazing experiences at every digital touchpoint.