It’s been a wild week in the online advertising world. On Wednesday Google announced its revised AdWords model with enhanced advertising campaigns, and now Yahoo! has announced a partnership with Google for contextual advertising. This partnership will allow Google to serve contextually relevant ads on available advertising space on Yahoo! digital properties. By utilizing Google’s … Read More
Google Algorithm Update Improves Diversity
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| September 26, 2012
SEO specialists take note of any little pattern in Google results because they often carry immediate ramifications that can necessitate retooling an SEO strategy. New Google updates and trends are so important for SEO because the tech giant is a monolith compared to other search engines like Bing and Yahoo. Recently, word spread that some … Read More
A Yahoo Search Calls Up a Chief From Google
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| July 17, 2012
By ANDREW ROSS SORKIN and EVELYN M. RUSLI Marissa Mayer, one of the top executives at Google, will be the next chief of Yahoo, making her one of the most prominent women in Silicon Valley and corporate America. The appointment of Ms. Mayer is consider a coup for Yahoo, which has struggled in recent years … Read More
High Demand for Google – And Bing
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| July 28, 2011
By Dave Beltramini, Director of Paid Advertising Internet search volume for Google is still growing, indicating that there is high demand for search. According to comScore’s U.S. Search Data (3 months ending 4/11), double digit increases in year-over-year queries were posted for February, March and April. The release of Google Instant last September … Read More
Do You MicroHoo?
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| July 20, 2010
The Yahoo Search transition to Bing is reportedly scheduled for August and September. One Local Search hiccup: Yahoo targets by ZIP code, but Microsoft’s adCenter will not – omitting a necessary targeting option because IP addresses don’t always identify the exact location or the location within two miles of the advertised store. Read more here.
Why Measurement and Online Advertising Matter More in a Down Economy
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| October 23, 2008
Look around. People are worried. For every reason to be excited, for every reason to be happy with our world, a bit of economic uncertainty is scaring people. In spades. And the result is a lot of ‘hunkering down’. Yahoo cut 10% of its workforce. Lots of other companies are cutting back, cutting budgets across … Read More
Mobile Coupon Functionality – Flexibility for G5 Platform Grows
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| July 24, 2008
Please see attached for our most recent announcement. We’ve announced Mobile Coupon Functionality for our already robust platform. Check out some visual stimulus here. And here is the release: G5 Search Marketing Adds Mobile Coupons to Local Marketing Platform New Technology Enables Local Businesses to “Close the Loop” by Tracking from Online to Point of … Read More
G5 Search Marketing Forms Strategic Alliance with Google
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| June 17, 2008
Relationship Enables G5 to Deliver Measurable Online Advertising Solutions to Local Businesses BEND, Ore.–(BUSINESS WIRE)–G5 Search Marketing Inc., a leader in local advertising and measurement solutions, today announced a strategic alliance with Google to become an authorized reseller of Google’s AdWords™ advertising program. By delivering relevant ads when users search online for specific products and … Read More
