Images offer property owners and operators a prime opportunity to advance branding.
Twitter Dos and Don’ts for Multifamily Property Marketing
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| September 27, 2012
Beware the pitfalls of Twitter, because a lackluster account can spell doom for property owners and marketers.
Look Who’s Talking: Managing Your Online Reputation
POSTED BY
| February 13, 2012
The digital voice is getting louder. If you’re not listening and responding, it could be louder than everything you’re saying in the marketing of your communities. Reputation management involves monitoring and analyzing what’s being said about your multifamily communities in social media conversations including review sites, blogs, Twitter, Facebook, and mainstream news. The … Read More
Can Facebook friends and Twitter followers help users find the perfect apartment?
POSTED BY
| September 2, 2010
By Amy Belasen The debate continues as to whether social media is an effective marketing tool for apartment housing communities. While social media sites can drive traffic back to your website, is that enough? Is it worth the time? What can a Facebook page do for my community? In addition to driving traffic, sites such … Read More
Social Media Best Practices -The Do’s, The Don’ts, and The Why Nots
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| December 8, 2009
Social Media is not like other marketing practices. It’s not a one-way street. When you pay for an advertisement – you’re telling your story. With social media – you also must listen. It’s a conversation.
Top 5 Social Media Channels for Senior Housing
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| November 18, 2009
This blog was originally published by Long Term Living. By Devin Davis Wanting the best situation for a loved one drives senior housing prospects to seek referrals. And there’s no quicker way to source referrals and reviews than on the Internet – through Social Media channels. With that in mind, let’s take a look at … Read More
Marketplaces 2009: Top 10 Takeaways
POSTED BY
| March 30, 2009
Thanks to everyone who came out to L.A. for the Marketplaces 2009 conference this week — and to everyone who followed us on the blogs and Twitter. We had a great time. Here are some top-line takeaways. 1. The vertical online environment is still immature and will actually grow very healthily over the next several … Read More
Facebook, Twitter, Real-Time Web, Social Marketing and Why You Should Care
POSTED BY
| March 5, 2009
Yesterday, Facebook announced changes to their homepage. The last time Facebook changed its design, those changes were roundly criticized. This time, however, the industry has responded by simply calling the social networking giant out – suggesting they were trying to steal features and thus, users, from Twitter. And that brings us to the thrust of … Read More
How to Build a Small-Business Web Site
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| January 25, 2009
Part 4: Web 2.0 Tools By Denise J. Deveau TechNewsWorld Interactive tools can add tremendous value to a business Web site, but it’s not obvious where to begin — or where to stop. Blogs, social networking connections and widgets will not only keep visitors coming back, but also provide conduits for increasing your site’s exposure … Read More
