A few weeks ago Team G5 returned from the 2013 ALFA Conference & Expo in Charlotte. Each of us came back with a number of key takeaways, but there was one that was tops on our list: senior living online reputation management. ALFA devoted two sessions to the topic, holding consecutive sessions on the opening … Read More
Making SEO and PR Work Together
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| October 13, 2012
Great SEO techniques and a strong public relations know-how are essential to strategic Internet marketing. If PR and SEO strategies fail to mesh well, you may find that your property isn’t living up to its full potential. You want your property to stand out and attract as many new prospects as possible, and when all your … Read More
Court Renters with Your Content
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| October 6, 2012
Is your property’s site a lonely wasteland, a wind-swept ghost town devoid of visitors? Blame your SEO strategy. For years, management and property marketing teams have relied on the same strategies to boost their Internet presence. They sprinkle websites and listings with keywords, hoping to show up in search engine listings and find new tenants. … Read More
Using Images to Advance Your Brand
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| October 1, 2012
Images offer property owners and operators a prime opportunity to advance branding.
Spanish language Pay-Per-Click Advertising
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| September 30, 2012
¿Tiene una página web en español? (Do you have a Spanish language website?) Savvy property managers know having a Spanish language version of their website is instrumental in reaching the more than 50 million Hispanics in the United States. However, if your company isn’t running Spanish language Pay-Per-Click advertising, you’re wasting an opportunity to dominate … Read More
Pay-Per-Click Metrics for Multifamily Property Owners
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| September 30, 2012
The wealth of information available about pay-per-click(PPC) campaigns can oftentimes be overwhelming. There seems to be a new metric everyday. But if multifamily property owners and operators are serious about campaign optimization, they should look past fly-by trends and conventional methods to find the analytic diamond in the rough for their PPC strategy. Some of … Read More
Optimizing Video for SEO
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| September 29, 2012
Content may be king in SEO, but some property owners and marketers may find it tedious to continually provide engaging content.
Inbound Marketing: What’s All the Fuss About?
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| September 28, 2012
Just in the past decade alone, the world has seen a massive shift in how people interact with one another.
Keyword Research for Multifamily Property Owners
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| September 28, 2012
Everyone knows that keywords are crucial to SEO. They essentially determine your success on the Web. But many property owners and marketers don’t know it takes a lot of work and research to determine which keywords will attract the most prospects. First, identify the most important pages for keyword optimization. These can include the homepage, … Read More
Maximize Your Site for Mobile Searches
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| September 27, 2012
• Mobile broadband subscriptions are expected to grow from nearly 1 billion in 2011 to more than 5 billion globally in 2016 1 • As of March 2012, 45% of American adults were smartphone owners—up from 35% in May 2011 2 • In 2011, global smartphone shipments exceeded personal computer shipments for the first time … Read More
