Getting found online is crucial to the success of senior living facilities. But simply getting found isn’t enough. You’ll need to make sure your entire online presence—your website, online reviews, social media—accurately represents your business. Dave Masters and I recently wrote the following article for the September/October issue of Senior Living Executive. We cover the … Read More
Google’s SERP Display Changes Emphasize Importance of Google Place Pages
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| November 15, 2011
By Kim Evered, Solutions Marketing Manager There is never a dull moment in the world of SEO. Just as we’ve acclimated to the last round of Search Engine Results Page (SERP) display changes back in February, Google began rolling out another set of changes early this month. In certain local searches, the right rail … Read More
Google’s SERP Display Changes Emphasize Importance of Google Place Pages
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| November 15, 2011
By Kim Evered, Solutions Marketing Manager There is never a dull moment in the world of SEO. Just as we’ve acclimated to the last round of Search Engine Results Page (SERP) display changes back in February, Google began rolling out another set of changes early this month. In certain local searches, the right rail … Read More
Google’s SERP Display Changes Emphasize Importance of Place Pages
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| November 14, 2011
By Kim Evered, Solutions Marketing Manager There is never a dull moment in the world of SEO. Just as we’ve acclimated to the last round of Search Engine Results Page (SERP) display changes back in February, Google began rolling out another set of changes earlier this month. In certain local searches, the right rail … Read More
Mobile Momentum at ISS World Expo
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| September 30, 2011
By Kim Evered, Solutions Marketing Manager On Tuesday October 4, G5 will be attending the ISS World Expo at the Greater Tacoma Convention and Trade Center in Tacoma, WA, October 4 – 6. The theme this year is “New Markets. New Opportunities.” For the past few years, industry discussions and concerns have centered around … Read More
High Demand for Google – And Bing
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| July 28, 2011
By Dave Beltramini, Director of Paid Advertising Internet search volume for Google is still growing, indicating that there is high demand for search. According to comScore’s U.S. Search Data (3 months ending 4/11), double digit increases in year-over-year queries were posted for February, March and April. The release of Google Instant last September … Read More
Are You Listening To Your Online Reputation?
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| June 24, 2011
By Kim Evered, Sr. Vertical Marketing Manager, Self Storage The new prominence of Google Place Pages (maps), Google Reviews, and social media has made controlling your online reputation more important –and more complex– than ever before. The number of people posting reviews on sites like Yelp, Citysearch, and Google Places/Yahoo! Local (maps), expressing their … Read More
72 is the new 65: 2011 Trends in Senior Living
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| February 7, 2011
By Amy Belasen Today’s seniors are working and living longer, and relying on technology more than ever before. They are seeking out Senior Living communities that provide whole-person wellness – setting the foundation for improvements and new trends in Senior Living communities this year and beyond. Boomers Turn 65 One in seven … Read More
Are Students Always Online?
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| November 15, 2010
By Amanda Patterson This month G5 was featured in a Student Housing Business News article titled, “Always Online.” The article outlines best practices for communicating with students via search, social and mobile marketing. If students are always online, your online marketing strategy is critical to successfully driving leads and increasing occupancy. Know how students are … Read More
Who’s Managing The Online Reputation of Your Apartment Community?
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| October 15, 2010
By Sarah Douglas, Senior Search Optimizer Marketing has changed. When it comes to traditional media channels, like print advertising and television ads, you still control the communication. But in the word-of-mouth dominated online world, it’s your current and past residents who hold the power to sway potential renters. Neglect the online conversation, and your reputation … Read More
