Do you want them to make a reservation online? Be clear on your website and in your pay-per-click (PPC) ads about what you want prospects to do or they might not do anything at all. Let’s assume your website is dialed in with clear on-page calls to action and we’ll look at what specific calls … Read More
5 Mistakes to Avoid with Multifamily PPC Campaigns
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| September 29, 2012
Pay per click is one of the best ways to net new prospects. It drives instant targeted traffic and even outperforms SEO in areas like conversions. It’s easy to start, easy to manage and easy to track. But don’t be fooled into thinking a PPC campaign will automatically be successful. The system can be unforgiving … Read More
Insight into the Relationship Between Google Places and Plus
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| March 20, 2012
By Sarah Douglas, Senior SEO Strategist When Google+ introduced pages for businesses, we—and much of the search industry at large—expected to see growing interconnectedness between this new product and their established business presence product, Google Places. We are happy to share that we are now seeing evidence that strongly suggests that there is indeed … Read More
G5 Featured in USA Today: Facebook IPO filing puts high value on social network
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| February 2, 2012
G5 Director of Online Strategy, Dave Beltramini, is featured in USA Today’s top story, “Facebook IPO filing puts high value on social network”. The article provides details of the proposed stock offering, weighing the rewards against the risks of the “highly fickle and competitive social networking arena” and unproven social advertising. Dave Beltramini contends, … Read More
Mobile Momentum at ISS World Expo
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| September 30, 2011
By Kim Evered, Solutions Marketing Manager On Tuesday October 4, G5 will be attending the ISS World Expo at the Greater Tacoma Convention and Trade Center in Tacoma, WA, October 4 – 6. The theme this year is “New Markets. New Opportunities.” For the past few years, industry discussions and concerns have centered around … Read More
High Demand for Google – And Bing
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| July 28, 2011
By Dave Beltramini, Director of Paid Advertising Internet search volume for Google is still growing, indicating that there is high demand for search. According to comScore’s U.S. Search Data (3 months ending 4/11), double digit increases in year-over-year queries were posted for February, March and April. The release of Google Instant last September … Read More
Are You Listening To Your Online Reputation?
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| June 24, 2011
By Kim Evered, Sr. Vertical Marketing Manager, Self Storage The new prominence of Google Place Pages (maps), Google Reviews, and social media has made controlling your online reputation more important –and more complex– than ever before. The number of people posting reviews on sites like Yelp, Citysearch, and Google Places/Yahoo! Local (maps), expressing their … Read More
New Trends in Measurement
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| February 4, 2009
How interesting that, purely from watching search statistics, we can see exactly which Super Bowl commercials worked and which did not. Of course, we’re a little bit obsessed with measurement here at G5. As we see it, in order to be successful in your marketing efforts, you really need to be able to know what … Read More
Why a Recession Encourages Innovation
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| January 8, 2009
We have seen much written in recent weeks about the doldrums of the recession. And while, strictly speaking, the country is clearly in a recession…we are not. By we, I’m referring to two things: 1. The online advertising industry. While other industries have been hard hit (we’re looking at you, auto industry) the online advertising … Read More
The Economist: Advertising Moving Online – Will Grow During Recession
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| December 4, 2008
Perhaps one of the best respected magazines in the world, The Economist, put out an expansive article on advertising and where it will likely head in the oncoming recession. The outlook is decidely good for those looking to move online. How good? So good that, despite a recent drop in predicted growth, online advertising is, … Read More
