The recession has rocked the housing market. People who may have formerly been interested in purchasing homes became renters, and those seeking to rent apartments have different desires than renters of the past. Demand for units is expected to remain strong through 2015 and will likely grow faster than historical averages, according to data from … Read More
Yardi and G5 to Offer Multifamily Digital Marketing Solution
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| June 25, 2012
The Yardi/G5 offering converts searchers into prospects, prospects into residents, and residents into brand advocates SANTA BARBARA, CALIF., June 25, 2012 – Yardi and G5 announced today that the two companies have formed an alliance to provide an end-to-end leasing and resident lifecycle offering for multifamily property managers, prospects and residents. This announcement coincides with … Read More
Look Who’s Talking: Managing Your Online Reputation
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| February 13, 2012
The digital voice is getting louder. If you’re not listening and responding, it could be louder than everything you’re saying in the marketing of your communities. Reputation management involves monitoring and analyzing what’s being said about your multifamily communities in social media conversations including review sites, blogs, Twitter, Facebook, and mainstream news. The … Read More
Capitalize on Mobile To Gain New Residents
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| November 22, 2011
By Kim Evered, Solutions Marketing Manager It’s no secret that mobile is transforming the way prospective residents are searching for a new place to call home. With the rapid change of mobile search comes the opportunity to differentiate yourself or be left behind. Keep these key points in mind as you review and execute … Read More
G5 Announces Summer Trial Offer for the Multifamily Industry
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| June 23, 2011
G5 Offers Better Online Marketing Performance in 30 Days BEND, OR and LAS VEGAS, NV – June 23, 2011 News G5, the leading provider of vertical-specific Local Marketing Solutions, today announced a summer trial offer for the Multifamily Industry that enables properties to test the effectiveness of the G5 Local Marketing Platform. … Read More
A Blog About Blogging
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| May 19, 2011
By Amy Belasen and Amanda Patterson Social Media is changing the word for marketers, allowing businesses to be more transparent than ever before. It allows businesses to invite customers to interact publicly, making them more “believable.” Customers can feel good about doing business with companies they can trust. Social media provides numerous … Read More
Multifamily Housing Predictions for 2011
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| January 7, 2011
By Amy Belasen As we enter a new year, we’re happy to see that the Multifamily Housing industry is on the upswing. The past two quarters have consistently shown signs of improvement with reductions in vacancy rates and increases in rents paid. (Neglecting your credit score isn’t vogue anymore – people seem more inclined to … Read More
Social Media Marketing and College Students: #RipewithIrony
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| December 20, 2010
Marketing to college students? Don’t assume that Facebook or Twitter is the best way to reach them. A new report from Neilson reveals that while college students typically log on to Facebook, they are not too interested in social interactions on the site. For online marketers attempting to connect with college students, social media networks … Read More
Pent-up Demand & Strong Demographics Fuel Investor Interest in Multifamily Sector
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| December 9, 2010
With rents increasing in the past 2 quarters, and the national vacancy rate dropping from 7.8 to 7.1% in Q3, the multifamily sector’s imminent recovery is upon us. The “pent up” 35 and under population forced to shack up with friends and family during the recession are now seeking their own apartments in droves. In … Read More
Who’s Managing The Online Reputation of Your Apartment Community?
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| October 15, 2010
By Sarah Douglas, Senior Search Optimizer Marketing has changed. When it comes to traditional media channels, like print advertising and television ads, you still control the communication. But in the word-of-mouth dominated online world, it’s your current and past residents who hold the power to sway potential renters. Neglect the online conversation, and your reputation … Read More
