Some think 2012 is the year of destruction, but maybe the Mayans only meant that the old way of doing business would be over. In this new era, the Age of the Customer, businesses must master customer engagement in an ever more digital world. Local businesses continue to grapple with the challenges of the … Read More
G5 Featured in USA Today: Facebook IPO filing puts high value on social network
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| February 2, 2012
G5 Director of Online Strategy, Dave Beltramini, is featured in USA Today’s top story, “Facebook IPO filing puts high value on social network”. The article provides details of the proposed stock offering, weighing the rewards against the risks of the “highly fickle and competitive social networking arena” and unproven social advertising. Dave Beltramini contends, … Read More
Website Design: Drive More Clicks and Residents
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| September 26, 2011
As seen in Senior Living Executive Magazine – What’s Clicking: Senior Living’s latest online search data by G5 The importance of good Web design cannot be overlooked. By improving your website’s performance, usability and design, you will drive leads and move-ins for your community: 60% of Americans conduct online research before making a decision.[1] 10% of … Read More
End of a Quarter
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| June 30, 2010
The clock is ticking, and we’re busy clicking to tally our Q2 fiscal results. Looks like we’re headed for our best quarter ever. Let the fireworks begin. Happy Independence Day to all – from Team G5
G5 is the 3rd-Fastest Growing Company in Oregon
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| June 29, 2010
G5 is still growing. And growing. And growing… The Portland Business Journal has recently announced that we’re the 3rd fastest-growing private company in Oregon/Southwest Washington. With revenue growth of 413.47% and employee count increase of 390%, we shouldn’t be too surprised. See our press release for all the details. We know, of course, that we’re … Read More
Borrell Associates: By 2013 Nearly 70% of Local Advertising Will Be Online
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| March 19, 2009
Sure, we beat the drum. “Advertising is changing” we say. “Local advertising is moving online at a rapid rate” we say. “If you’re a local business, you have to have a presence online in order to be successful” we say. Well. We hate to say we told you so…but…well…um…yah. We’ll just imply it. You are … Read More
Purchase Cycle: Holistic View
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| September 25, 2008
Greg Sterling with Sterling Market Intelligence, in a remarkably interesting post on multitasking and where our attention (and specifically that of women) end up, included an awesome graphic on the “Purchase Cycle” as it now exists (see below.) Once again, Sterling shows us exactly what we need to see in a simple and effective way. … Read More
The Next Local Online Advertising Media: Not Google?
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| August 20, 2008
Google is the single most popular search engine right now. And it’s not even close. According to CNET, Google is way over the 60% mark as far as popularity for searches. That means, of course, that they’re also getting the lions share of advertising dollars on the Internet. To the tune of billions of dollars, … Read More
Yellow Pages: Top 25 Things Vanishing from America
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| July 16, 2008
That’s right folks, it’s time for another installment of “Overpriced and Under-Used” starring, you guessed it, Ye Ole Yellow Pages. We say “Ye Ole” because, well, they’re far past their prime, to say the least. And it becomes clear when a fraud investigator and CPA builds a list of top 25 things vanishing from … Read More
Top 5 Reasons Online Advertising Matters For Local Businesses
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| July 8, 2008
Everybody loves lists. So today we’re going to break it down. It’s time for the top 5 (count em, 5) reasons that it makes sense for local and regional businesses to build and maintain an online presence. We’ve borrowed suggestions from various people in the industry. So thanks in advance for the insights, all who … Read More
