For those of you overseeing property websites, another Panda update rolled out earlier this month. The twenty-fifth update for Google’s Panda is probably the last time Google announces a unique Panda update; future updates will be rolled into the algorithm updates regularly made by Google’s search engineers. This event is, actually, a non-event. When Panda … Read More
Google+ Local Pages Get a Facelift
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| March 12, 2013
Last week Google made some major changes to Google+ Local pages – just in time to one-up Facebook’s announcement of major changes to its news feed. What’s striking about this round of Google+ changes is that they are mostly aesthetic, including alterations to local review tabs, simpler information editing and bigger cover photos. The following … Read More
Keeping Up With Google
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| February 14, 2013
In honor of Valentine’s Day, you need to embrace (“love” doesn’t apply here) Google’s numerous changes to its search algorithms, paid advertising tools and social network. The following is an excerpt from one of our latest offers, a white paper on Keeping Up With Google: How to Get Found as the Search Giant Evolves. Download … Read More
Contextual Advertising Partnership Between Google and Yahoo!
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| February 8, 2013
It’s been a wild week in the online advertising world. On Wednesday Google announced its revised AdWords model with enhanced advertising campaigns, and now Yahoo! has announced a partnership with Google for contextual advertising. This partnership will allow Google to serve contextually relevant ads on available advertising space on Yahoo! digital properties. By utilizing Google’s … Read More
Google AdWords Update: Enhanced Campaigns
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| February 6, 2013
Our contacts at Google made us aware last week of an impending development. And the news broke earlier today: a major update that, in their words, is designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising (as well as Google market share) among small and medium sized businesses. … Read More
Google Author Rank and its impact on SEO
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| January 31, 2013
To make your online search marketing as visible and effective as possible, you need to practice strong SEO strategies such as researching and implementing relevant keywords, linking to reputable websites and establishing social media profiles to grab prospective customers' interest and show up in search results. However, your web rankings may take something else into … Read More
Google+ Communities
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| January 14, 2013
Google recently announced the latest tool for its social networking platform: Google+ Communities. This new feature will be similar to Facebook Groups—users will be able to create their own communities for certain interests or topics. This gives you the opportunity to create a community for your property and better connect with current residents. Getting started … Read More
Google+ Required
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| January 10, 2013
It’s official: You now need a Google+ account to review businesses on Google. So what does that mean for your properties? Simply put: Google+ can’t be ignored. If you want your properties’ sites to thrive online, you need a presence on Google+. Google+ requirement highlights Google’s new integrated direction Google has been trying to boost … Read More
Have PC Searches Peaked?
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| January 8, 2013
A recent comScore analysis revealed that queries conducted on PCs may have reached their peak. The data indicate that PC searches are down, and it may very well be due to the rise of smartphones and their increasing prevalence in searches. Now that web searchers have a new device on which to search, PC use … Read More
Top 5 Digital Marketing Trends for 2013
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| December 20, 2012
The digital marketing space is always changing. There’s no magic formula, no template. Search engine strategies can change with one swift Google algorithm release. And 2013 will not be an exception. Here’s a list of the top five digital marketing trends to look for in 2013: The Zero Moment of Truth (ZMOT) As we know, … Read More
