Yelp is a top destination for users looking for business reviews as well as phone numbers, addresses and hours. Facebook wants that traffic, so last week it introduced a new mobile design that features details about local businesses, including star ratings and buttons to Like or Call. Facebook hosts 15 million local business Pages in … Read More
Facebook Custom Audience
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| March 21, 2013
You’re a savvy marketer so your brand has a strong presence on Facebook. You may have even run some paid social ads to Facebook users in your market, and found the results attracted visitors but not enough action. What if you could target users on Facebook who’ve already expressed interest in your business and give … Read More
Facebook Graph Search Rolls Out to More Users
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| March 4, 2013
A few updates to last month’s G5 blog post on Facebook’s new Graph Search tool. Just last week Facebook ramped its test subjects to include “hundreds of thousands” of newly included users for its initial release of Graph Search, according to Techcrunch – creating quite the online buzz in the process. Let’s take a look … Read More
Facebook is the No. 1 mobile app
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| February 19, 2013
At the end of 2012, Facebook was crowned the No.1 U.S. mobile app. In December alone, the social network received more than 85 million unique monthly visitors on mobile devices, outpacing runner up Google Maps by nearly 10 million, according to a recent comScore Mobile Metrix ranking. What these figures mean Consider this: by 2016, Forrester … Read More
More Facebook content to appear in Bing results
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| February 11, 2013
Following Facebook’s recent announcement of Graph Search, Bing announced its own plans to shake up search results. The search engine will now incorporate five times more Facebook content on its results pages, creating a more social experience for anyone who uses the site. What you should know about the Bing-Facebook deal Now when your customers … Read More
Social Search? Facebook Graph Delivers
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| January 15, 2013
What if search engines displayed results relevant to your social circles instead of results relevant to the whole Internet? That’s what Facebook Graph promises to deliver. It’s the social media giant’s latest and greatest upgrade and it could make your property much easier to find—on Facebook, that is. The new search tool promises to give … Read More
Facebook Nearby: Reputation Meets Maps
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| December 19, 2012
More than 250 million Facebook users tag their posts with location data. Even more rate and review local businesses on Facebook. And now Facebook is merging the two to create a juggernaut of a mobile search app. Facebook Nearby, an addition to the iPhone and Android apps, shows you nearby businesses along with your friends’ … Read More
Self Storage: Dealing with Negative Social Media
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| October 2, 2012
Social media enables people to connect with each other with immediacy and simplicity. It’s a fantastic tool for self storage operators to interact with existing customers. But there’s a dark side to social media. Fake accounts, wild diatribes and other negative social media can do real damage to your business. Don’t worry. This is how … Read More
Facebook Tips for Self Storage Operators
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| September 28, 2012
Social media is a great platform for reaching a wide array of prospects across regions and demographics.
Optimize Your Digital Presence: Senior Living Executive
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| September 22, 2012
Getting found online is crucial to the success of senior living facilities. But simply getting found isn’t enough. You’ll need to make sure your entire online presence—your website, online reviews, social media—accurately represents your business. Dave Masters and I recently wrote the following article for the September/October issue of Senior Living Executive. We cover the … Read More
