Last fall G5 conducted a survey of our senior housing clients with a mobile presence, and examined the role mobile is playing in driving senior housing leads and move-ins. Our findings were presented in December at the Advanced Sales & Marketing Summit for Seniors Housing, Assisted Living and Nursing Industries in Phoenix, and are now … Read More
G5 Clients named “Caring Stars” of 2012
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| January 26, 2012
We are proud to announce that our clients, including Silverado, Vintage, Solterra and Morningside, have made the list of the 119 best senior living residences out of 38,000 national residences. The Caring.com rankings recognize service excellence within senior living communities over the past year by compiling ratings and reviews from families, seniors and others … Read More
Seniors Poised For Rapid Tablet Adoption
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| November 28, 2011
As seen in Senior Living Executive Magazine – What’s Clicking: Senior Living’s latest online search data by G5 Although currently only 6% of iPad owners are 65 or older, digital research firm comScore claims that senior living providers should be ready for the number of seniors embracing tablets to increase. This specific age demographic … Read More
Capitalize on Mobile to Gain New Residents
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| November 23, 2011
By Kim Evered, Solutions Marketing Manager Mobile usage is exploding at a faster rate than any other communications technology in history, and mobile adoption rate among Seniors and Boomers is on the rise. Here are three reasons not to delay your mobile strategy: 1. Mobile is Everywhere Ever look around a crowded restaurant … Read More
Google’s SERP Display Changes Emphasize Importance of Google Place Pages
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| November 15, 2011
By Kim Evered, Solutions Marketing Manager There is never a dull moment in the world of SEO. Just as we’ve acclimated to the last round of Search Engine Results Page (SERP) display changes back in February, Google began rolling out another set of changes early this month. In certain local searches, the right rail … Read More
Website Design: Drive More Clicks and Residents
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| September 26, 2011
As seen in Senior Living Executive Magazine – What’s Clicking: Senior Living’s latest online search data by G5 The importance of good Web design cannot be overlooked. By improving your website’s performance, usability and design, you will drive leads and move-ins for your community: 60% of Americans conduct online research before making a decision.[1] 10% of … Read More
72 is the new 65: 2011 Trends in Senior Living
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| February 7, 2011
By Amy Belasen Today’s seniors are working and living longer, and relying on technology more than ever before. They are seeking out Senior Living communities that provide whole-person wellness – setting the foundation for improvements and new trends in Senior Living communities this year and beyond. Boomers Turn 65 One in seven … Read More
Senior Social Studies
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| October 12, 2010
By Amy Belasen Facebook is the number one ranked social site among all US social networking users. While the largest group of Facebook users is young adults ages 18-29, Seniors ages 65+ are logging on to the social networking site in record numbers. According to a May 2010 Pew Internet & American Life Project survey, … Read More
Online Marketing Tips for Senior Living at the Advanced Sales & Marketing Summit
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| September 29, 2010
When the temperature in Bend is 85 degrees, it’s hard to believe that December is only two months away – but indeed, we’re gearing up for the 2010 Advanced Sales & Marketing Summit for the Senior Housing, Assisted Living and Nursing Industries. The event will be hosted at the Ritz Carlton in Naples, Florida December … Read More
The Search for Seniors Online
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| August 27, 2010
This data dates back to January 2010, but we’re revisiting it because the implications for Senior Living community owners and marketers are still relevant. These numbers have likely risen since this Pew report was released, but as of December 2009, 70%+ of seniors age 54-64 – a group that includes decision-makers when it comes to … Read More
