The Yardi/G5 offering converts searchers into prospects, prospects into residents, and residents into brand advocates
SANTA BARBARA, CALIF., June 25, 2012 – Yardi and G5 announced today that the two companies have formed an alliance to provide an end-to-end leasing and resident lifecycle offering for multifamily property managers, prospects and residents. This announcement coincides with the opening of the 2012 NAA Education Conference & Exposition in Boston.
Yardi Resident Portal™ and Yardi Online Leasing™ now integrate seamlessly with G5 SEO-Optimized Websites, as well as other G5 services that drive more visitors to properties. G5 SEO-Optimized websites have proven to be the industry’s best in search engine optimization, maximizing exposure through primary and long-tail keyword optimization. G5 SEM Manager includes a multifamily-specific managed pay-per-click advertising strategy. G5 Google+ Local Optimization is a managed service optimizing placement in Google+ Local, an important marketing channel given Google’s recent changes. G5 Reputation Manager allows a property to take ownership of its digital reputation on Google+ Local, Yelp, and ApartmentRatings.com as well as social media sites Facebook and Twitter. Full integration with Yardi Voyager™ provides real-time pricing, unit availability, guest cards, applications and paperless online lease execution. Once prospects become residents they can pay rent online, enter maintenance requests and renew their leases.
Yardi Resident Portal and Yardi Online Leasing are supported by Yardi PopCard™, a lead tracking and CRM solution that provides automated tracking of prospects with alerts to ensure timely response; furthermore, it closely ties prospect activity to marketing sources to maximize leasing and marketing efforts. Yardi Online Leasing, Yardi PopCard, Yardi Resident Portal and the leasing dashboard in Yardi Voyager are all accessible via Yardi Leasing Pad, Yardi’s newest mobile solution that enables leasing agents to perform the entire leasing cycle from a tablet.
“The Yardi/G5 offering provides a complete solution,” said John Pendergast, senior vice president of client services for Yardi. “It provides outstanding marketing for the community, helps property managers meet the demands of today’s online and increasingly mobile rental demographic, and delivers a frictionless consumer experience for the renter.”
“We’re pleased to be partnering with Yardi to provide this solution,” said Dan Hobin, CEO and co-founder of G5. “This offering will enable our mutual clients to seamlessly manage the total resident lifecycle online, ultimately leading to greater efficiency, happier residents and better business results.”
G5 is the leading provider of Digital Experience Management (DXM) software and services in the multifamily industry. The G5 DXM Platform enables owners and operators to put the right resident in the right property to maximize NOI. G5 helps thousands of properties turn residents into brand advocates by delivering amazing experiences at every digital touch point. As brand advocacy grows, so does demand—allowing properties to raise rents and revenue without adversely affecting occupancy. Founded in 2005, G5 was recently named one of the fastest growing private U.S. companies by Inc. Magazine (third consecutive year), one of North America’s fastest growing technology companies by Deloitte (second consecutive year), and one of Oregon’s fastest growing private companies of 2012 by Portland Business Journal (third consecutive year). The Bend, Ore.-based company is backed by private equity investor Volition Capital. For more information, please visit GetG5.com or follow our blog at GetG5.com/blog.
Yardi has been committed to the design, development and support of real estate investment management and property management software for 30 years. With the Yardi Voyager™ and Yardi Orion™ for SharePoint® platforms and the Yardi Multifamily Suite™, Yardi provides a full real estate management system that includes operations, accounting, and ancillary processes and services with portfolio-wide business intelligence. Yardi’s residential products and services are designed for various market niches, including market rate multifamily and single-family housing, affordable housing, public housing, senior housing, and military housing. Yardi serves clients around the world from offices in North America, Asia, Australia, Europe and the Middle East. More information about Yardi products and services is available at www.yardi.com. More information about RENTCafé is available at www.rentcafe.com; the RENTCafé renter’s blog provides renters across the U.S. with a comprehensive and dynamic source of lifestyle information and interaction.