The digital voice is getting louder. If you’re not listening and responding, it could be louder than everything you’re saying in the marketing of your communities.
Reputation management involves monitoring and analyzing what’s being said about your multifamily communities in social media conversations including review sites, blogs, Twitter, Facebook, and mainstream news.
The latest edition of the National Apartment Association magazine, Units, covers this hot topic in multifamily marketing. The article offers anecdotal examples and tips to help you join conversations happening online. To read the complete Units magazine article, Look Who’s Talking: Managing Your Online Reputation, click here.