Following Facebook’s recent announcement of Graph Search, Bing announced its own plans to shake up search results. The search engine will now incorporate five times more Facebook content on its results pages, creating a more social experience for anyone who uses the site. What you should know about the Bing-Facebook deal Now when your customers … Read More
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Facebook Nearby: Reputation Meets Maps
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| December 19, 2012
More than 250 million Facebook users tag their posts with location data. Even more rate and review local businesses on Facebook. And now Facebook is merging the two to create a juggernaut of a mobile search app. Facebook Nearby, an addition to the iPhone and Android apps, shows you nearby businesses along with your friends’ … Read More
Exact Match Domains?
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| November 12, 2012
Webmasters and marketers everywhere got a bit of a wake-up call when Matt Cutts, head of webspam at Google, Tweeted about a Google update.
Build Your Brand with PPC
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| October 11, 2012
Pay Per Click (PPC) advertising is a great tool to build brand recognition online. With PPC, you can place ads on search result pages based on specific search terms. With the right PPC campaigns, consumers will associate your brand with those search terms. How can you tell if your brand is already recognized online? Check your Google … Read More
Master Review Sites
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| October 8, 2012
Now that social media is so popular, property owners need to learn to play nice with online review sites. Ever heard of Yelp, Foursquare, Google+ Local, ApartmentRatings.com and Facebook? Sure you have. Now let’s get serious about collecting reviews and using them to your advantage. According to recent J Turner Research study and an article … Read More
Reach More Renters with Google Maps
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| October 4, 2012
Google Maps has long been a leader in the mapping industry, making it a great solution for property owners and operators looking for digital marketing solutions.
Get the Most out of LinkedIn Skill Endorsements
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| October 3, 2012
Networking site LinkedIn just announced a new function on its site where users can publicly endorse one another.
Using Images to Advance Your Brand
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| October 1, 2012
Images offer property owners and operators a prime opportunity to advance branding.
Spanish language Pay-Per-Click Advertising
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| September 30, 2012
¿Tiene una página web en español? (Do you have a Spanish language website?) Savvy property managers know having a Spanish language version of their website is instrumental in reaching the more than 50 million Hispanics in the United States. However, if your company isn’t running Spanish language Pay-Per-Click advertising, you’re wasting an opportunity to dominate … Read More
Google+ Local vs. Yelp
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| September 29, 2012
It may seem that Google is gunning for Yelp with their new Google+ Local listings. The two services, however, have very different implications for SEO and your online reputation. Yelp reviews are, for the most part, confined to the Yelp universe. They have little if any bearing on SEO. Google+ Local reviews, on the other … Read More
