Yelp is a top destination for users looking for business reviews as well as phone numbers, addresses and hours. Facebook wants that traffic, so last week it introduced a new mobile design that features details about local businesses, including star ratings and buttons to Like or Call. Facebook hosts 15 million local business Pages in … Read More
Student Housing
G5 Wins Another Best Website Design Award
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| April 11, 2013
Digital Marketing Leader Brings Home More Gold BEND, Ore. – April 11, 2013 News • G5, the leading provider of Digital Experience Management (DXM) software and services for the property management sector, was awarded “Best Website Design Service” honors by Inside Self-Storage (ISS). • This was the first year that website design was a featured … Read More
Property Websites and Google’s Latest Panda Update
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| March 25, 2013
For those of you overseeing property websites, another Panda update rolled out earlier this month. The twenty-fifth update for Google’s Panda is probably the last time Google announces a unique Panda update; future updates will be rolled into the algorithm updates regularly made by Google’s search engineers. This event is, actually, a non-event. When Panda … Read More
Facebook Custom Audience
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| March 21, 2013
You’re a savvy marketer so your brand has a strong presence on Facebook. You may have even run some paid social ads to Facebook users in your market, and found the results attracted visitors but not enough action. What if you could target users on Facebook who’ve already expressed interest in your business and give … Read More
Transferring Online Assets
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| March 19, 2013
Part and parcel of property purchase is the transfer of online assets. Buyers need to include the domain(s) and social media assets of the property in the purchase transaction; the transfer of these assets – including registrar (domain registration information) and log-in information (user name, password) is imperative verbiage in your sales contract. A seemingly … Read More
25 Percent of Search Clicks come from Mobile Devices
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| March 13, 2013
Mobile technology is a powerful marketing tool. As of January 2013, nearly half of all U.S. adults owned smartphones, and more than 30 percent had a tablet, according to The Pew Research Center. Meanwhile, a recent study found mobile devices were responsible for nearly one-fourth of all paid clicks at the end of 2012. With such … Read More
Google+ Local Pages Get a Facelift
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| March 12, 2013
Last week Google made some major changes to Google+ Local pages – just in time to one-up Facebook’s announcement of major changes to its news feed. What’s striking about this round of Google+ changes is that they are mostly aesthetic, including alterations to local review tabs, simpler information editing and bigger cover photos. The following … Read More
Facebook Graph Search Rolls Out to More Users
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| March 4, 2013
A few updates to last month’s G5 blog post on Facebook’s new Graph Search tool. Just last week Facebook ramped its test subjects to include “hundreds of thousands” of newly included users for its initial release of Graph Search, according to Techcrunch – creating quite the online buzz in the process. Let’s take a look … Read More
NAA Student Housing Wrap-Up: Marketing to the Wired and Inspired Generation
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| February 28, 2013
So, you think you know Millennials? Think again. The G5 conference crew just returned from the 2013 NAA Student Housing Conference, where keynote speaker Michael Wood of youth research firm TRU Insights shared several research-based revelations about the always-on generation. Some of the findings were surprising. Millennials are a far cry from the rebel yell … Read More
Keeping Up With Google
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| February 14, 2013
In honor of Valentine’s Day, you need to embrace (“love” doesn’t apply here) Google’s numerous changes to its search algorithms, paid advertising tools and social network. The following is an excerpt from one of our latest offers, a white paper on Keeping Up With Google: How to Get Found as the Search Giant Evolves. Download … Read More
