Following Facebook’s recent announcement of Graph Search, Bing announced its own plans to shake up search results. The search engine will now incorporate five times more Facebook content on its results pages, creating a more social experience for anyone who uses the site. What you should know about the Bing-Facebook deal Now when your customers … Read More
Senior Living
Top 5 Digital Marketing Trends for 2013
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| December 20, 2012
The digital marketing space is always changing. There’s no magic formula, no template. Search engine strategies can change with one swift Google algorithm release. And 2013 will not be an exception. Here’s a list of the top five digital marketing trends to look for in 2013: The Zero Moment of Truth (ZMOT) As we know, … Read More
Facebook Nearby: Reputation Meets Maps
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| December 19, 2012
More than 250 million Facebook users tag their posts with location data. Even more rate and review local businesses on Facebook. And now Facebook is merging the two to create a juggernaut of a mobile search app. Facebook Nearby, an addition to the iPhone and Android apps, shows you nearby businesses along with your friends’ … Read More
Exact Match Domains?
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| November 12, 2012
Webmasters and marketers everywhere got a bit of a wake-up call when Matt Cutts, head of webspam at Google, Tweeted about a Google update.
Reputation Management, Customer Feedback and More: G5 Product Updates
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| November 1, 2012
If you want to take control of your online reputation, you need great reviews. While G5 Reputation Manager lets you monitor review sites through one easy-to-use interface, we’re now adding Review Invitation functionality to G5 Reputation Manager™. We make reputation management easier than ever. Review Invitation Functionality Ability to invite residents/tenants to leave reviews of your properties on … Read More
Build Your Brand with PPC
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| October 11, 2012
Pay Per Click (PPC) advertising is a great tool to build brand recognition online. With PPC, you can place ads on search result pages based on specific search terms. With the right PPC campaigns, consumers will associate your brand with those search terms. How can you tell if your brand is already recognized online? Check your Google … Read More
Master Review Sites
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| October 8, 2012
Now that social media is so popular, property owners need to learn to play nice with online review sites. Ever heard of Yelp, Foursquare, Google+ Local, ApartmentRatings.com and Facebook? Sure you have. Now let’s get serious about collecting reviews and using them to your advantage. According to recent J Turner Research study and an article … Read More
Reach More Renters with Google Maps
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| October 4, 2012
Google Maps has long been a leader in the mapping industry, making it a great solution for property owners and operators looking for digital marketing solutions.
Get the Most out of LinkedIn Skill Endorsements
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| October 3, 2012
Networking site LinkedIn just announced a new function on its site where users can publicly endorse one another.
Long-Term Living: 5 Steps to Manage Your LTC Community’s Online Reputation
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| October 2, 2012
Long-Term Living recently covered our webinar on managing your senior living community’s online reputation. The webinar will be available on our site soon. In the meantime, read all about: The days of launching an advertising or marketing campaign and expecting immediate buy-in from the targeted audience are long gone. The rise of the Internet has … Read More
