Google recently announced the latest tool for its social networking platform: Google+ Communities. This new feature will be similar to Facebook Groups—users will be able to create their own communities for certain interests or topics. This gives you the opportunity to create a community for your property and better connect with current residents. Getting started … Read More
Multifamily
Have PC Searches Peaked?
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| January 8, 2013
A recent comScore analysis revealed that queries conducted on PCs may have reached their peak. The data indicate that PC searches are down, and it may very well be due to the rise of smartphones and their increasing prevalence in searches. Now that web searchers have a new device on which to search, PC use … Read More
Top 5 Digital Marketing Trends for 2013
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| December 20, 2012
The digital marketing space is always changing. There’s no magic formula, no template. Search engine strategies can change with one swift Google algorithm release. And 2013 will not be an exception. Here’s a list of the top five digital marketing trends to look for in 2013: The Zero Moment of Truth (ZMOT) As we know, … Read More
Facebook Nearby: Reputation Meets Maps
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| December 19, 2012
More than 250 million Facebook users tag their posts with location data. Even more rate and review local businesses on Facebook. And now Facebook is merging the two to create a juggernaut of a mobile search app. Facebook Nearby, an addition to the iPhone and Android apps, shows you nearby businesses along with your friends’ … Read More
NMHC 2012: Improve Your Online Reputation
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| December 3, 2012
The G5 sales and marketing team just returned from the 2012 National Multi-Housing Council (NMHC) Apartment Operations and Technology Conference. More than 1,000 multifamily executives gathered to learn about and share innovative trends in apartment technology and operations. But we also had fun. Tons of fun. With guns. Every year G5 and a select group … Read More
Using QR Codes to Engage Prospects
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| November 22, 2012
Even if you’re not sure what their benefit is, it’s likely you’ve seen the small black and white barcode-type images on certain products and marketing materials. They’re called quick response (QR) codes and they can be scanned with smartphone apps. Almost everyone has been using them as part of their Internet marketing solution to increase … Read More
Changes in Multifamily Marketing
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| November 21, 2012
The recession has rocked the housing market. People who may have formerly been interested in purchasing homes became renters, and those seeking to rent apartments have different desires than renters of the past. Demand for units is expected to remain strong through 2015 and will likely grow faster than historical averages, according to data from … Read More
Three Signs Your Site Needs a Redesign
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| November 19, 2012
Your website can make or break your business. Clutter it with bad design and cram it with unclear content and prospects will flee for cleaner sites. So how can you tell if your site needs a redesign? 1. It takes a long, long time to load. You may think that having beautiful, high-definition graphics and … Read More
Renter Exit Surveys
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| November 19, 2012
Do you have a marketing plan in place for current residents that aims to keep them renting in the community? When people leave, do you find out what spurred the decision and alter your property promotional campaign in response? If you’re how to get this information, it may be the right time for you to … Read More
Multifamily Marketing: Quantity vs. Quantity
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| November 16, 2012
If you’ve given any thought to updating your property’s SEO and strategic Internet marketing campaign, there’s a good chance you’ve considered doing more promotional strategies in addition to the ones in your current repertoire. Whether that means more time spent online, more social media posts, extra email blasts, regular website updates and/or additional blog posts … Read More
