Last fall G5 conducted a survey of our senior housing clients with a mobile presence, and examined the role mobile is playing in driving senior housing leads and move-ins. Our findings were presented in December at the Advanced Sales & Marketing Summit for Seniors Housing, Assisted Living and Nursing Industries in Phoenix, and are now … Read More
Mobile
25 Percent of Search Clicks come from Mobile Devices
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| March 13, 2013
Mobile technology is a powerful marketing tool. As of January 2013, nearly half of all U.S. adults owned smartphones, and more than 30 percent had a tablet, according to The Pew Research Center. Meanwhile, a recent study found mobile devices were responsible for nearly one-fourth of all paid clicks at the end of 2012. With such … Read More
Facebook is the No. 1 mobile app
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| February 19, 2013
At the end of 2012, Facebook was crowned the No.1 U.S. mobile app. In December alone, the social network received more than 85 million unique monthly visitors on mobile devices, outpacing runner up Google Maps by nearly 10 million, according to a recent comScore Mobile Metrix ranking. What these figures mean Consider this: by 2016, Forrester … Read More
Top 5 Digital Marketing Trends for 2013
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| December 20, 2012
The digital marketing space is always changing. There’s no magic formula, no template. Search engine strategies can change with one swift Google algorithm release. And 2013 will not be an exception. Here’s a list of the top five digital marketing trends to look for in 2013: The Zero Moment of Truth (ZMOT) As we know, … Read More
Facebook Nearby: Reputation Meets Maps
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| December 19, 2012
More than 250 million Facebook users tag their posts with location data. Even more rate and review local businesses on Facebook. And now Facebook is merging the two to create a juggernaut of a mobile search app. Facebook Nearby, an addition to the iPhone and Android apps, shows you nearby businesses along with your friends’ … Read More
What Apple Maps Means for Property Owners
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| October 5, 2012
In Apple’s latest iOS 6 update Apple Maps replaced Google maps on all compatible devices. Now Yelp reviews will pop up with local search results. The update will change the way iPhone users search for properties. Here’s how. The effect on rental properties and units According to the Apple statement, in just one week, Apple … Read More
Reach More Renters with Google Maps
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| October 4, 2012
Google Maps has long been a leader in the mapping industry, making it a great solution for property owners and operators looking for digital marketing solutions.
Google+ Local vs. Yelp
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| September 29, 2012
It may seem that Google is gunning for Yelp with their new Google+ Local listings. The two services, however, have very different implications for SEO and your online reputation. Yelp reviews are, for the most part, confined to the Yelp universe. They have little if any bearing on SEO. Google+ Local reviews, on the other … Read More
Maximize Your Site for Mobile Searches
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| September 27, 2012
• Mobile broadband subscriptions are expected to grow from nearly 1 billion in 2011 to more than 5 billion globally in 2016 1 • As of March 2012, 45% of American adults were smartphone owners—up from 35% in May 2011 2 • In 2011, global smartphone shipments exceeded personal computer shipments for the first time … Read More
