Just as we posted back in March, G5 knew 2013 would be a busy year for Google+. A few weeks ago, Google+ launched a major redesign, offering its 390 million active users better visuals and standardized access across devices. Here’s what G5′s Digital Strategy team has uncovered about the social platform’s revamp: Device standardization Quoting … Read More
Digital Strategy
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Facebook introduces verified pages
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| June 6, 2013
In an effort to boost profile authenticity, Facebook launched verified pages last week to help users find the legitimate accounts of businesses, high-profile people, public figures and celebrities.
G5′s Take on Google’s Penguin 2.0
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| May 31, 2013
Last week, Google Webspam team leader Matt Cutts revealed the search engine giant implemented a new algorithm update, Penguin 2.0. While G5′s Digital Strategy Team is still measuring the effects of the change, here’s what we know so far: Understanding Penguin 2.0 “About 2.3 percent of English-U.S. queries are affected to the degree that a … Read More
Senior Living Online Reputation Management
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| May 22, 2013
A few weeks ago Team G5 returned from the 2013 ALFA Conference & Expo in Charlotte. Each of us came back with a number of key takeaways, but there was one that was tops on our list: senior living online reputation management. ALFA devoted two sessions to the topic, holding consecutive sessions on the opening … Read More
Mobile: Driving senior housing leads and move-ins
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| May 2, 2013
Last fall G5 conducted a survey of our senior housing clients with a mobile presence, and examined the role mobile is playing in driving senior housing leads and move-ins. Our findings were presented in December at the Advanced Sales & Marketing Summit for Seniors Housing, Assisted Living and Nursing Industries in Phoenix, and are now … Read More
Facebook goes after Yelp traffic with mobile business page redesign
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| May 1, 2013
Yelp is a top destination for users looking for business reviews as well as phone numbers, addresses and hours. Facebook wants that traffic, so last week it introduced a new mobile design that features details about local businesses, including star ratings and buttons to Like or Call. Facebook hosts 15 million local business Pages in … Read More
G5 Self Storage Client Adopts Leading-Edge Technology with G5 One™ Responsive Design Websites
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| April 22, 2013
New software ensures StorKwik websites function flawlessly on all devices BEND, Ore. And PHILADELPHIA – April 22, 2013 Company News • G5, the leading provider of Digital Experience Management® (DXM®) software and services for the self storage industry, today announced that its client StorKwik has launched G5 One™ Responsive Design Websites for all of its … Read More
G5 Wins Another Best Website Design Award
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| April 11, 2013
Digital Marketing Leader Brings Home More Gold BEND, Ore. – April 11, 2013 News • G5, the leading provider of Digital Experience Management (DXM) software and services for the property management sector, was awarded “Best Website Design Service” honors by Inside Self-Storage (ISS). • This was the first year that website design was a featured … Read More
Property Websites and Google’s Latest Panda Update
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| March 25, 2013
For those of you overseeing property websites, another Panda update rolled out earlier this month. The twenty-fifth update for Google’s Panda is probably the last time Google announces a unique Panda update; future updates will be rolled into the algorithm updates regularly made by Google’s search engineers. This event is, actually, a non-event. When Panda … Read More
Facebook Custom Audience
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| March 21, 2013
You’re a savvy marketer so your brand has a strong presence on Facebook. You may have even run some paid social ads to Facebook users in your market, and found the results attracted visitors but not enough action. What if you could target users on Facebook who’ve already expressed interest in your business and give … Read More
