Google Places has been the gold standard when it comes to online business profiles and we have considered it integral to a good online marketing strategy for several years. However, its reign is finally coming to a close: Google+ Local is replacing Google Places. Originally launched as a competitor to Facebook, Google+ is rapidly evolving … Read More
About Sarah Douglas
A wealthy industrialist by day, Sarah patrols the streets at night fighting crime and protecting innocents.... Oh wait, no, that's Batman. Actually, Sarah Douglas is a Senior SEO Strategist at G5, where she routinely patrols the internet to research Search Engine Optimization. She is responsible for SEO research, testing, training and best practice development. Her informal roles at G5 include active participation in several committees and teams, including the Fun Committee, Corporate Giving Committee, and the G5 Culture Club.
Prior to joining in the fun at G5, Sarah spent several years in environmental science as an Aquatic Toxicologist. Her laboratory experience allows her to bring both a scientific approach to SEO, and also spontaneous discussions about Biology to anyone who will stand still long enough to listen. A self-proclaimed computer nerd since childhood, she has pursued web development and SEO since way back when floppy disks were standard and 56k dial up was fast. Follow her on Twitter @sb_douglas.
Insight into the Relationship Between Google Places and Plus
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| March 20, 2012
By Sarah Douglas, Senior SEO Strategist When Google+ introduced pages for businesses, we—and much of the search industry at large—expected to see growing interconnectedness between this new product and their established business presence product, Google Places. We are happy to share that we are now seeing evidence that strongly suggests that there is indeed … Read More
Google vs. Bing – The Search Wars
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| March 4, 2011
By Sarah Douglas and Amanda Patterson Plenty of rumors have circulated lately about the increasing competition between Google and Bing. Recent news on Bing’s increased market share followed closely on the heels of accusations that they’ve been copying results from Google. Not since the Apple/Microsoft stand-off has a rivalry held so much made-for-TV-movie potential. … Read More
Social + Search – Just How Integrated Can They Be?
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| November 17, 2010
By Sarah Douglas, Senior Search Optimizer There is a lot of buzz right now about how social information is the future of search. Some predict a simple incorporation of Facebook “likes” as a replacement for traditional reviews from strangers on the net; others go so far as to imagine a future where social is fully … Read More
Blogging Basics
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| September 10, 2010
by Sarah Douglas, Senior Search Optimizer It seems that everyone these days has a blog. Businesses, college kids, politicians, cat lovers, (and even some cats!) have blogs. When you hear stories of companies that have increased their client base and bottom line by blogging, the natural response is to want that opportunity for yourself. Unfortunately, … Read More
Saving the World, One Site at a Time
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| March 10, 2010
In a typical day, the G5 Search Engine Optimizer Team saves the world three to four times. Okay, realistically we’re only saving our clients’ worlds. But what could be more important? For the record, it turns out that saving the world allows having a little fun too. It does not require a cape, and the tights are optional, too.
