For those of you overseeing property websites, another Panda update rolled out earlier this month. The twenty-fifth update for Google’s Panda is probably the last time Google announces a unique Panda update; future updates will be rolled into the algorithm updates regularly made by Google’s search engineers. This event is, actually, a non-event. When Panda … Read More
About Dave Beltramini
Dave is the Director of Online Strategy & Performance at G5 and leads the teams that drive our clients online presence and performance with particular emphasis on SEO & SEM. Prior to joining G5 Dave spent the last 15 years working at several companies including Verizon, where he created their first database marketing programs and the first online marketing programs. Over the last 10 years Dave has worked in various startups like Qualys, Covad Communications (now Megapath Networks) and You Send It. During this time he has driven performance for B2B and B2C businesses through award winning SEM campaigns ( IAB Search Campaign of the Year 2006), SEO, social media, email marketing, lead management and database /lifecycle marketing.
Dave holds a BA in Finance from Boston College and an MBA from the University of Southern California.
Google+ Local Pages Get a Facelift
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| March 12, 2013
Last week Google made some major changes to Google+ Local pages – just in time to one-up Facebook’s announcement of major changes to its news feed. What’s striking about this round of Google+ changes is that they are mostly aesthetic, including alterations to local review tabs, simpler information editing and bigger cover photos. The following … Read More
Google AdWords Update: Enhanced Campaigns
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| February 6, 2013
Our contacts at Google made us aware last week of an impending development. And the news broke earlier today: a major update that, in their words, is designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising (as well as Google market share) among small and medium sized businesses. … Read More
Google Author Rank and its impact on SEO
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| January 31, 2013
To make your online search marketing as visible and effective as possible, you need to practice strong SEO strategies such as researching and implementing relevant keywords, linking to reputable websites and establishing social media profiles to grab prospective customers' interest and show up in search results. However, your web rankings may take something else into … Read More
Social Search? Facebook Graph Delivers
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| January 15, 2013
What if search engines displayed results relevant to your social circles instead of results relevant to the whole Internet? That’s what Facebook Graph promises to deliver. It’s the social media giant’s latest and greatest upgrade and it could make your property much easier to find—on Facebook, that is. The new search tool promises to give … Read More
Have PC Searches Peaked?
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| January 8, 2013
A recent comScore analysis revealed that queries conducted on PCs may have reached their peak. The data indicate that PC searches are down, and it may very well be due to the rise of smartphones and their increasing prevalence in searches. Now that web searchers have a new device on which to search, PC use … Read More
Facebook Nearby: Reputation Meets Maps
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| December 19, 2012
More than 250 million Facebook users tag their posts with location data. Even more rate and review local businesses on Facebook. And now Facebook is merging the two to create a juggernaut of a mobile search app. Facebook Nearby, an addition to the iPhone and Android apps, shows you nearby businesses along with your friends’ … Read More
Google Changes Search Engine Results Page
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| December 12, 2012
If you’ve been on Google lately, whether to do a simple web search or check the analytics of your latest online search marketing campaign, you likely noticed something a bit different with the site. Perhaps it took you a few minutes to put your finger on what exactly had changed, but the difference probably soon … Read More
Latest Google Panda Update Impacts Search Results
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| December 6, 2012
An unannounced Google Panda update on November 21 may have impacted your property’s search rankings. Panda, Google’s algorithm that determines page rankings, has been updated regularly since its debut in February 2011. Search Engine Land reported that Google’s 22nd Panda update impacted 0.8 percent of web searches “to a degree that a regular user might … Read More
Where’s Your Search Traffic? Blame iOS 6
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| November 30, 2012
It’s likely that at some point in the last month, you looked at your property website’s analytics report and saw a decrease in search numbers. While it may be due to a poor promotional effort or an unsuccessful strategic Internet marketing campaign, there’s a chance it’s something you can’t control: The latest Apple iOS 6 … Read More
